Paper Crane

Product design · Idea Couture · 2014

The Paper Crane video, uploaded to Planet Slime in 2015.

A crane, folded in 3D

Paper Crane is a speculative retail product that clips onto a book and detects which page is open. That page is sent to a projector, which loads matching content: stars and jungle sounds for a children's story, diagrams for a science textbook, or step-by-step guidance for students. It turns print into an AR experience. I designed the product, modelled and 3D printed a prototype, shot and edited the video, and designed the branding.

The crane is an origami form reimagined as a faceted object. The renders below show the model from three angles.

The Paper Crane 3D model, from three angles.

The Paper Crane logo.