Handsome & Popular

Pins, patches, sculptures and apparel · Founded by Jeremy Nir

Handsome & Popular is the brand I founded. I designed the merchandise, enamel pins, patches, sculptures and apparel, along with the packaging and all the visual assets, and grew it on social media with playful videos, hashtags and influencer collaborations.

The work found a wider audience, featured in the Toronto Star Style Section and in VICE Magazine.