Artik Toronto

Graphic designer and web marketing lead

Artik polar bear logo over a lake at dusk

Rebranding Artik

As graphic designer and web marketing lead, I helped Artik establish a modern brand identity on web, print and social media.

The rebrand included a new logo, illustrated mascot and website design that put user experience first.

I designed print material including new signs, apparel and catalogs to spread awareness of the brand.

On social media I helped the brand grow a following by posting design contests, behind-the-scenes videos and pics.

Artik storefront with mural and signage in downtown Toronto

Marketing the brand

I also ran the marketing side of the brand: A/B testing, email campaigns, promoted posts on social media and Google AdWords, and blog content. I worked with a team of SEO and marketing folks to design and promote the Artik brand.

Artik polar bear mascot illustration on the TTCScreen printing Artik apparelArtik polar bear pin
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